MORE THAN HAIR

Style it. Teach it. Create it.

Ele Bos — international hairstylist, educator and creator of the ELE BOS Curling Iron. Over 15 years of experience, including a decade in London. Now bringing personalised hair services, professional education and her own styling tools to Dubai and beyond.

15+yearsLondon10 yearsDubaiArt Director
Portrait of Ele Bos — hair stylist and colourist in Dubai

EVENT · FEBRUARY 2027

ABC Cut — Sassoon Academy in Dubai

Three days of hands-on cutting built on the Sassoon system, taught by Sassoon Academy UK instructors. Three groups of 20 places at Avant Garde, Al Quoz, Dubai. 10–20 February 2027: 10–12, 14–16 and 18–20 February.

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Until group one begins · 10 February 2027, Dubai

ABOUT

Ele Bos

More than 15 years in the beauty industry. The technical foundation I built in London still shapes how I cut, colour and style today.

Ten years living and working in London: my own central salon and a team of 15 specialists. Since 2024, I have lived and worked in Dubai as Art Director at Unique Persona, while continuing to teach.

Understanding form is what makes both cutting and colour precise.
Ele Bos hair work — colour and styling, example 1Ele Bos hair work — colour and styling, example 2Ele Bos hair work — colour and styling, example 3

SIGNATURE PRODUCT

Ele Bos Curling Iron

Salon-level curls at home — in five minutes. In its signature presentation box.

The Ele Bos curling iron in its signature presentation box
In its signature box — ready to be given

1,000 AED

In stock

1
  • UAE delivery — included
  • Dispatched in two working days
  • Secure checkout
Rotating barrelTourmaline coating3+ years in development
“A professional blowout — in five minutes, with zero experience.”
How to use itWhatsApp

UNIQUE PERSONA · DUBAI

My services

I work as Art Director at Unique Persona. Prices shown in AED.

Hair Cut720
Hair Cut + Styling864
Hair Trim288
Fringe Trim252
Kids Hair Cut (until 8 y.o.)276

LEARN WITH ME

Stylist From Scratch

Four weeks of in-salon practice from day one, with gradually increasing complexity.

01

Week 1

Salon introduction, washing and basic blow-dry, observing a client day.

02

Week 2

Brush styling, colour assisting, wand, flat iron and Hollywood Wave.

03

Week 3

Voluminous curls, model practice and the start of basic colourimetry.

04

Week 4

Colour theory, client psychology, sales and first colour application.

ADD-ON MODULE

AirTouch

A safe lightening technique for practising stylists.

600 AED1 day · theory3 000 AED2 days · theory and practice

COMING SOON

Ele Bos Haircare

A professional line: minimal design and salon-level results.

01Shampoos & conditioners02Masks & oils03Heat-protect styling04Refill system05Signature fragrance
Hear about the launch